Our Services
The Student Life Marketing and Communications team offers a variety of services and support to help promote and communicate your events, programs and initiatives:
Content Creation and Editing
You have something to say, and we can help you find the best way to say it. From choosing the best approach for your message to deciding on the proper words to use, we can help craft your message for maximum impact regardless of length and format.
Graphic Design
When it comes to making an impact, having visually appealing assets is key. Our graphic design team partners with marketing specialists to create a visual language for our Student Life departments that connects and resonates with the intended audience. We create engaging experiences, develop innovative solutions for multiple outlets and help departments make a visual connection.
Some of our services include fully integrated campaigns to branding systems, environmental graphics to print collateral, motion graphics and event promotions. We also utilize digital signage, and interested departments can work with our Digital Marketing Designer to ensure digital signage requests meet our guidelines.
Marketing Strategy
If you want to ensure your constituents are aware of your programming, services, events and support, developing a strategic marketing plan is your first step. Our marketing specialists will work with you to develop a plan that involves tactics and messaging that will help you reach your intended audience. We are also available to consult with students and student organizations.
Media Relations
From campus media to national broadcast and print outlets, we can help you amplify your message through earned media. We handle media relations for all Student Life departments, responding to reporter inquiries and pitching story ideas. We are also available for consultations with students and student organizations.
Photography
For photographic services, please contact your Marketing Specialist to work on strategy and coordination with a university-approved contracted vendor for capturing and displaying images that resonate with your audience and align with Ohio State visual identity guidelines.
Promotional Items and Apparel
Do you have an upcoming event and want to order promotional items or apparel? Our senior buyer offers expertise and consultation to help you identify the best products available that meet your budget and promotional needs.
Videography
Lights, camera, action! A promotional video is a great way to entice an audience to engage in your programs, services and events. Our video production team partners with marketing specialists to develop a visually engaging, concise and impactful video. We work to combine voice, music and dynamic scenes of activity to best represent your program, services and events. We are also available for consultations with students and student organizations.
Social Media
The Office of Student Life uses social media platforms to build community and foster engagement with audiences. Our digital communications coordinator works with individual departments to support social media efforts and campaigns, consult on strategy and best practices and provide industry updates and resources.
Strategic Communications Support
Communicating is more than just getting out your message. It’s crucial to have a comprehensive plan which begins with identifying your intended audience, developing the specific messaging and choosing the right methods of dissemination. We work with individual departments to ensure consistency, coordination and the best and most appropriate communications strategy. We are also available to consult with students and student organizations.